A recent survey reveals that the average household in Denmark has maintained a consistent level of sports consumption over the years, reflecting the nation’s enthusiasm for athletic activities. The data from 2017 to 2021 sheds light on the household consumption of sports-related products and services, providing valuable insights into consumer behavior.
According to the survey, the number of households participating in the study remained relatively stable, with 2,253 households surveyed in 2021. These households represent a sample size within the broader Danish population, which consisted of approximately 2,845,000 households in 2021.
In terms of total consumption, households in Denmark spent a substantial amount, reaching DKK 322,634 million in 2021. Within this overall consumption figure, sports-related expenses accounted for a notable portion, totaling DKK 3,959 million. This demonstrates the significance of sports consumption in Danish households.
When examining specific categories of sports consumption, clothing and shoes emerged as a popular choice among households, with expenditures increasing over the years. In 2021, Danish households spent DKK 2,139 million on sports-related clothing and footwear, compared to DKK 2,032 million in 2017. This trend suggests a growing focus on sports attire and accessories.
Additionally, sport equipment and gear also witnessed an upward trajectory in consumption, indicating an increasing interest in athletic equipment among Danish households. Expenditures in this category rose from DKK 455 million in 2017 to DKK 747 million in 2021, highlighting the importance of sports equipment in supporting active lifestyles.
Membership fees and entrance costs for sports activities constituted another significant component of sports consumption. Although there was a slight decline in 2020, with expenditures amounting to DKK 1,154 million, the figure rebounded in 2021 to DKK 1,073 million. This suggests that Danish households continue to value and invest in various memberships and access to sports facilities.
It is important to note that these figures represent sports consumption in fixed prices, with a base period of 2015. The steady consumption patterns observed among Danish households signify the enduring popularity and engagement in sports activities.
The survey results demonstrate that sports remain an integral part of Danish households’ lifestyles, with a significant portion of household expenditures allocated to sports-related products and services. This underscores the nation’s passion for sports and highlights the positive impact of athletics on the overall well-being of the Danish population.
Note: The survey data reflects average household consumption in Danish households and is based on fixed prices, with a base period of 2015.