UK government announced on 5 January 2026 that it will ban junk food advertising aimed at children. The new regulations prohibit adverts for less‑healthy food and drinks on television before 9 p.m. and on all online platforms at all times. The move is expected to remove up to 7.2 billion calories from children’s diets each year, cut the number of children living with obesity by 20 000, and deliver about £2 billion in health benefits over time. The ban follows voluntary restrictions by food and drink companies that began in October. It is part of a broader strategy that includes the Soft Drinks Industry Levy, a Healthy Food Standard and local‑authority powers to limit fast‑food outlets near schools.
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Original source: https://www.gov.uk/
https://www.gov.uk/government/news/landmark-junk-food-ad-ban-to-protect-kids-health
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