In 2025, 76.9% of EU internet users took steps to protect their data online, a 3.7 percentage point increase from 2023 (73.2%). Major measures included restricting advertising data use (58.8%), limiting location access (56.2%), and securing online storage (46.0%). Users also checked website security (39.0%) and reviewed privacy policies (37.6%). These measures saw increases of 4.5, 5.4, 5.0, 4.2, and 1.7 percentage points respectively since 2023. Finland led with 92.6% adopting protections, while Romania (56.0%), Slovenia (57.4%), and Bulgaria (62.0%) had the lowest rates. The data, released on Data Protection Day (28 January), reflects practices of internet users who accessed the web in the three months prior to the survey.
© European Union, 1995‑2025.
Summary adapted from European Union content. This content is licensed under CC BY 4.0.
https://ec.europa.eu/eurostat/product?code=ddn-20260128-1
Made by AI. If you spot anything of concern write us at contact@cybach.com. We’ll promptly correct irregularities.