The European Commission organized the European Tourism Day on 26 January 2026 in Brussels, convening policymakers, industry leaders, and experts to address future tourism development. Discussions centered on innovation and data, sustainability and regeneration, accessibility, balanced destinations, and enhancing Europe’s tourism competitiveness and brand. The event contributed to the EU’s upcoming Strategy for Sustainable Tourism. A recording of all sessions is now accessible to the public. The Directorate-General for Mobility and Transport published this update on 29 January 2026.
© European Union Adapted from https://www.europa.eu , licensed under CC BY‑4.0 (https://creativecommons.org/licenses/by/4.0/ ).
https://transport.ec.europa.eu/news-events/news/european-tourism-day-2026-recording-available-2026-01-29_en
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