The German government has approved a National Tourism Strategy to enhance conditions for the tourism industry. The plan focuses on reducing bureaucratic hurdles, improving mobility infrastructure, advancing digitalization, and addressing workforce shortages. Sustainable tourism is emphasized as a key growth area, with efforts to strengthen competitiveness through environmental practices. The sector employs over two million people and contributes significantly to the economy. Germany remains a top destination for both European and international travelers, with domestic tourists spending around 40 billion euros on holidays in 2024. Measures include tax relief for food and drinks to support the hospitality sector, along with targeted initiatives to attract skilled labor. The strategy aims to create long-term opportunities for businesses in hotels, restaurants, and related industries.
https://www.bundesregierung.de/breg-de/aktuelles/nationale-tourismusstrategie-2404224
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