UK government announced new rules aimed at protecting consumers from misleading and unwanted subscription services, expected to come into force in spring 2027. The measures will require clearer information before signing up, reminders before free or discounted trials end, and a 14‑day cooling‑off period after trials or the automatic renewal of contracts lasting 12 months or more. They also promise easier online cancellations and protection against silent roll‑overs to paid contracts. The Department for Business and Trade estimates that the rules could save consumers about £400 million per year, with around 10 million of the 155 million active subscriptions considered unwanted. Minister Kate Dearden said the changes will give people “more control over their money” and help households keep their budgets stable.
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