The Intellectual Property Office (IPO) has issued new guidance aimed at helping shoppers buy second-hand fashion safely. The guidance, developed with Vinted, is part of a wider partnership between government, online marketplaces and enforcement agencies to tackle counterfeit sellers. Recent IPO research shows that one in four UK pre-loved clothing buyers purchased a counterfeit item without knowing it, and nearly 60% of those affected experienced poor quality, rapid deterioration or refund disputes. The guidance advises shoppers to check seller profiles, verify authenticity, use platform payment methods and trust price cues. In parallel, police and Trading Standards have seized more than £4 million worth of luxury goods in recent raids, underscoring the scale of the problem. The guidance is available on the IPO website for all users.
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