On 30 May 2026, EU Commissioner for Health and Food Safety, Pál Várhelyi, released a statement ahead of World No Tobacco Day. He highlighted that the end of the European Week Against Cancer coincides with the day, underscoring tobacco control as part of disease prevention. The statement cites an April evaluation report showing EU tobacco‑control rules have reduced smoking and tobacco‑related deaths. However, it warns that new nicotine products are increasingly reaching young people, with over half of nicotine‑pouch users under 40 and a significant share of adolescents using e‑cigarettes or heated tobacco. Várhelyi announced a public consultation on revising the EU Tobacco Products Directive and the Tobacco Advertising Directive, aiming to present new rules by year‑end to achieve a nicotine‑free generation by 2040.
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