Exeter College used the Modular Acceleration Programme (MAP) to increase enrolment in higher technical qualifications (HTQs) by raising awareness of modular study in a rural setting. The college created dedicated website pages, briefed guidance staff, and promoted through social media and local radio. Before enrolment, learners were interviewed and fully briefed, which improved completion rates. The college identified adult learners as the main target audience and tailored support to meet the short duration of modules, noting challenges such as rapid approval of Disabled Students’ Allowance. Adult modular learners also contributed real‑world examples to younger full‑time students, enhancing the learning experience. The case study highlights recruitment strategies, learner support, and employer engagement for rural institutions.
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