Fed Study Links Credit Card Offer Mail to Lending Standards

A new study from the Federal Reserve’s Economic Research division links two measures of credit card supply—the Senior Loan Officer Opinion Survey (SLOOS) and mail offers recorded by Mintel Comperemedia—using data from 73 banks between 2000 and 2019. Researchers found that when banks reported tightening credit card lending standards, the growth of quarterly mail volume fell 18 percent, a relationship that remains robust even after accounting for credit demand. The study also shows that SLOOS responses on credit limits and interest‑rate spreads are correlated with terms seen in mail offers. These results confirm that both surveys provide useful indicators of credit supply.

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