On 30 June 2026, Telford College announced that its participation in the Modular Acceleration Programme (MAP) had led to increased enrolments in higher technical qualification modules through targeted promotion and employer engagement. The college had identified gaps in its previous marketing strategy, where a single staff member promoted all modules and social media was not aligned to specific subjects. By assigning promotion responsibilities to sector‑specific staff and hiring a social media promotion company, the college improved awareness of its modular courses. Collaboration with the local Chamber of Commerce and employers under the Local Skills Improvement Partnership helped the college align module offerings with local skills gaps in management, health and social care, cyber security, programming and digital business operations. The result was clearer module names, better scheduling to suit working professionals, and a measurable rise in student numbers.
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