UK and Greece have signed a Memorandum of Understanding (MoU) to strengthen cooperation in tourism. The five‑year agreement covers promotion, investment, sustainability, digitalisation and vocational training, and focuses on special‑interest tourism such as film, culture, gastronomy and rural destinations. Both governments will exchange policy information, best practices and research to improve visitor satisfaction. The MoU also aims to boost entrepreneurship, host fairs and exhibitions, and share knowledge on sustainable tourism. Around five million British tourists visit Greece annually, while Greek visitors to the UK have risen post‑pandemic. The MoU will be reviewed by a bilateral working group and auto‑renewed every five years.
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