The UK government has launched the Creative Trade Forum, a new partnership between government and industry leaders to support creative businesses in expanding globally. The initiative, announced at the Edinburgh International Festival, includes £10m in funding from Innovate UK to help creative technology firms scale up. The forum brings together leaders from sectors like film, gaming, and advertising to identify growth barriers, promote exports, and attract investment. It will provide businesses with access to expertise for international market entry. Minister Blair McDougall emphasized the importance of creative industries to the economy, noting their £145bn contribution in 2024. The forum will report to the Creative Industries Council and include representatives from organizations such as the British Film Institute, WPP, and the British Council.
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