The Great British Summer Savings scheme, which offered VAT cuts on children’s meals and attraction tickets, ends on 1 September. Over 251,000 families benefited from savings across participating businesses, with Haven returning £4 million to holidaymakers. The initiative, active since 25 June, allowed free bus fares for children aged five to fifteen and reduced VAT to 5% on eligible activities. Over 2,100 businesses listed discounts on the government’s deal finder website, while venues like ODEON and Merlin attractions reported significant customer numbers. Chancellor John Healey urged families to use remaining savings during the bank holiday weekend. The scheme supported coastal economies and hospitality sectors, with businesses like Greene King and Alexandra Palace offering additional discounts. Further support for families includes a £2 bus fare cap and VAT removal from electricity bills.
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